Founders

Joyce Farrell is a senior research associate in the Electrical Engineering Department at Stanford University. She is also the Executive Director of the Stanford Center for Image Systems Engineering. She is an expert in the characterization, simulation and evaluation of digital imaging devices, including digital cameras, flatbed scanners, inkjet and electrophotographic printers,  and CRT and LCD displays.   Dr. Farrell has more than 20 years of professional experience  working at a variety of companies and institutions, including the NASA Ames Research Center, the Xerox Palo Alto Research Center, Hewlett Packard Laboratories and, most recently, Shutterfly (a startup company specializing in online digital photo-finishing).   

For 20 years, Brian Wandell has served as a consultant to many high-profile Silicon Valley imaging companies. He is also a professor of psychology, neuroscience and electrical engineering at Stanford University. Dr. Wandell co-founded the Stanford Image Systems Engineering Program.  and was a co-principal investigator of the Programmable Digital Camera program, an industry sponsored effort to develop programmable CMOS sensors. He is the author of Foundations of Vision, a textbook on Vision Science, and more than 100 papers and several patents on the design of imaging devices. He won the 1986 Troland Research Award from the U.S. National Academy of Sciences for his work in color vision; he was made a Fellow the Optical Society of America in 1990, and he was given a McKnight Senior Investigator award in 1997.  He was awarded the Macbeth Prize from the Inter-Society Color Council, in 2000 and selected as a Fellow of the National Academy of Sciences in 2003.